BOOSTER
Booking.com's accelerator program supports startups that either improve the environment, foster cultural heritage or support local communities. It includes a 3-week impact accelerator program, a grant of up to €500,000 and a year-long mentorship program.
Client: BOOKING.COM
Along with GoodLeap we conducted a series of sessions with the Booking.com CSR team to identify key brand elements and criteria, which enabled the development of a fitting brand name, logo, visual style guide and tone of voice, that both conveys a strong personality of its own, resonates with the target audiences and fits well within the existing Booking.com CSR umbrella.
